AI Quoting Tool for a Web Development Business

A smart, conversational quote engine built to streamline lead qualification and reduce proposal time by over 70%.

Client Brief

Client described how inbound quote requests were consuming too much developer time.

Step 1

The Challenge

The client, based in Hastings, East Sussex, needed a way to handle inbound quote requests more efficiently. Their team was spending hours qualifying leads manually, with high drop-off rates and slow turnaround on proposals.

Workflow Design

Planned the user journey and dynamic question sequence.

OpenAI Integration

Built GPT-powered logic to respond based on project type and scope.

Frontend Development

Developed the UI using React and Next.js; deployed with PM2.

Step 2

Our Approach

Designed a conversational UI to guide users through structured project scoping
Integrated OpenAI GPT for dynamic question sequencing and effort estimation
Built a React-based front end with Next.js, deployed via PM2 on a VPS
Connected the tool to internal quoting logic and delivery timelines
Implemented analytics tracking to evaluate drop-off points and refine the experience

Time Saved

Quoting time reduced from hours to minutes.

Step 3

The Outcome

Quote time reduced from hours to under 2 minutes per user
Increased lead qualification accuracy and conversion rates
Freeed up senior developers from non-billable quoting work
Flexible backend allows the client to update logic without redeploying

Client Feedback

Positive results reported and new features already planned.

Step 4

Client Feedback

“The quoting tool has completely transformed how we handle inbound leads. It’s fast, smart, and flexible — exactly what we needed to grow without adding overhead.”

Want to know more about our App Development work?

Find out more about our services ← Back to Case Studies